Sat, 25 Sep 2021

Report: Major Overwatch League sponsors 'reassessing' partnerships

Field Level Media
06 Aug 2021, 08:40 GMT+10

At least two major sponsors of the Overwatch League, Coca-Cola and State Farm, are "reassessing" their partnerships in the wake of the California lawsuit against Activision Blizzard over its hostile workplace environment, per a report from the Washington Post.

Activision Blizzard runs the Overwatch League and Call of Duty League. In recent weeks the company has come under fire from female employees over an alleged work environment in which women are discriminated against and harassed.

State Farm took a strong stance, putting out a statement that they were "reevaluating our limited marketing relationship with the Overwatch League" while also requesting that no advertisements run during matches this weekend.

A spokesperson for Coca-Cola said, "We are working with our partners at Blizzard as we take a step back for a moment to revisit future plans and programs."

These two companies' moves are just the most recent. Last week, T-Mobile logos were covered on one Call of Duty team's shirts and throughout official broadcasts, though T-Mobile has yet to comment publicly.

Employees staged a walkout outside of Blizzard Entertainment headquarters last week and the former president of Blizzard, J. Allen Brack, stepped down Tuesday.

--Field Level Media

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