Sat, 25 Sep 2021

L.A. Chargers partner with Esports Entertainment Group

Field Level Media
06 Aug 2021, 09:55 GMT+10

The Los Angeles Chargers have announced a partnership agreement with Esports Entertainment Group.

The latter becomes the Chargers' official esports tournament platform providers, whereas the Chargers receive an equity stake in Esports Entertainment and co-branded events through the Esports Gaming League (EGL).

The Chargers are the latest professional sports team to reach an agreement with Esports Entertainment group, following other recent deals with the Denver Broncos, New York Rangers and Cleveland Cavaliers.

"We continue to gain strong traction among top-tier professional sports franchises with our industry-leading tournament platform," said Grant Johnson, CEO of Esports Entertainment Group. "We are delighted to expand our reach in the NFL through our partnership with the Chargers. Our robust tournament platform will help the Chargers strengthen connections with their fans, while providing new avenues for engagement."

The Chargers stressed the importance of engagement with fans.

"The popularity of esports amongst our fans provides a great opportunity for our team to create deeper connections and meaningful engagements," said Chargers chief revenue officer Jim Rushton. "We think the Chargers Gaming Tournaments will be very popular with our fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base."

--Field Level Media

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